Lessons From The Old World with Alexandre Poulin | Ep 22

This episode of Legacies Podcast is brought to you by Canna Golf Classic

Alexandre Poulin, the founder of Jublee, has an inspiring story that highlights his deep connection with cannabis and his unwavering commitment to bringing traditional knowledge into the modern cannabis industry. His journey from the illicit market to a recognized legal cannabis brand speaks volumes about innovation, dedication, and resilience. Let's dive into his fascinating journey.

From Morocco to Montreal: A Cannabis Journey

Alex's love for cannabis began in his early 20s when he travelled to Morocco. Living with Berber nomads in the Sahara Desert, he learned about the traditional uses of cannabis in edibles and topicals. This immersion in Moroccan cannabis culture ignited a lifelong fascination with the plant.

Upon his return from Morocco, Alex continued to travel the world. As a tour guide, he explored various cultures and their traditional uses of cannabis. Eventually, he settled in Montreal, where he became involved in the illicit cannabis market. He sold a range of products, including Moroccan-style hashish and Jamaican-style cream, echoing his global experiences.

Transition to the Legal Market and Advocacy

The legalization of cannabis in Canada in 2018 presented Alex with a unique opportunity to transition his business to the legal market. Despite facing strict regulations in Quebec concerning edibles and topicals, Poulin was undeterred. He became a vocal advocate for legalization, working tirelessly with the Quebec Council of Edible Cannabis to push for regulatory changes.

Alex's efforts bore fruit with the launch of Jublee, a line of cannabis-infused edibles and topicals inspired by global traditional recipes and techniques. Using full-spectrum cannabis extracts and natural ingredients, Jublee aims to provide a balanced and holistic experience for consumers.

Innovative Product Lines: Jublee and Chili Kush

Jublee's products range from fruit bites to bath salts and body butters, all crafted with a focus on quality and authenticity. Each product is rooted in Alex's global experiences and traditional knowledge. The use of full-spectrum cannabis extracts ensures consumers receive the full range of the plant’s benefits.

Not stopping with Jublee, Alex expanded his product offerings with the launch of Chili Kush. This brand features cannabis-infused hot sauces and hashish, once again inspired by traditional recipes. Emphasizing locally sourced ingredients, Chili Kush products maintain the integrity of the cannabis plant while offering unique and flavorful experiences.

The Importance of Education and Advocacy

Throughout his journey, Poulin has highlighted the critical role of education and advocacy in the cannabis industry. He believes that consumers need better information about the benefits and uses of cannabis. Moreover, Alex stresses the need for the industry to push collectively for regulatory changes that meet the needs of both consumers and producers.

Poulin's passion for cannabis and his dedication to preserving traditional knowledge are evident. He views his role as a bridge between the traditional and modern worlds of cannabis. His expertise and experience have enabled him to create products that are both innovative and deeply rooted in history and culture.

Conclusion

Alexandre Poulin’s journey from Morocco to Montreal, and his transition from the illicit to the legal cannabis market, is a testament to his passion and dedication. His brands, Jublee and Chili Kush, reflect his commitment to quality, tradition, and innovation. As we approach summer, there's no better time to rep your favourite cannabis brand.

Check out licensed brand swag from The High Flyer here. Let’s celebrate this vibrant culture together.